A tip for calculating an approximate price competitiveness is by entering 10 to 20 production components into the Price Estimator plugin and adjusting the competitiveness setting until the estimated price matches the price you are paying.
While this is time consuming, averaging these competitiveness levels for each component will provide a reasonable approximation for your company to use with your NPI BOM assessment. Competitiveness is set in the application after the matches are completed and results are displayed. On the results page of the application, there is a drop down menu of price competitiveness settings from 30% to 90% in 5% increments. By choosing the appropriate level, the application will present a price appropriate for you.